SCIENTIFIC AND THEORETICAL BASIS FOR EXPORT POTENTIAL MANAGEMENT IN TEXTILE INDUSTRY ENTERPRISES
DOI:
https://doi.org/10.55640/Keywords:
Export potential, export potential management, textile industry enterprises, strategic management, competitiveness, production capacity, innovation activity, international markets, resource efficiency, sustainable development.Abstract
This study examines the scientific and theoretical basis for export potential management in textile industry enterprises. The research clarifies the economic essence of export potential and systematizes its main structural components, including production, financial, innovative, marketing, and organizational capacities. The paper analyzes modern theoretical approaches and management concepts related to export development, competitiveness, and integration into international markets. Special attention is given to the influence of internal and external factors, strategic management mechanisms, and the role of effective resource utilization in strengthening export potential. Based on the theoretical analysis, a conceptual approach to export potential management is proposed, aimed at improving the sustainability, efficiency, and international competitiveness of textile industry enterprises.
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