EVOLUTION OF GOOGLE ALGORITHMS AND THEIR IMPACT ON SEO OPTIMIZATION STRATEGIES
DOI:
https://doi.org/10.55640/Keywords:
Google algorithms, SEO strategies, Penguin, Hummingbird, RankBrain, BERT, content quality, backlinks, mobile adaptability, search rankings.Abstract
This article analyzes the changes in Google algorithms and their impact on SEO strategies. The research examines key algorithm updates—Penguin, Hummingbird, RankBrain, and BERT—and their influence on SEO processes. Additionally, the role of content quality, mobile adaptability, page speed, and backlink strategies in search rankings is assessed. The results indicate that modern SEO strategies must evolve in line with changes in Google algorithms. The findings of this study help SEO specialists develop effective strategies. Monitoring future trends in Google algorithm development is of great importance.
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