NUTZUNG VON NEOLOGISIERUNGEN IM INTERNET
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Abstract
This article examines the role and specific uses of neologisms in the modern mass media. Emphasis is placed on analyzing the motivations for introducing new lexical units into the media, as well as their influence on public opinion and the linguistic worldview. The article examines the main types of neologisms, their functional role in various genres of journalism and media, and trends in the dynamics of vocabulary expansion. The article emphasizes the importance of the conscious use of neologisms for preserving linguistic culture and effective communication in modern society.
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