THE IMPORTANT ASPECTS OF USING ADVERTISING TEXTS IN FOREIGN LANGUAGE TEACHING
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This article analyzes the significance of using advertising texts as educational material in foreign language teaching, focusing on their psycholinguistic and cultural aspects, as well as their role in developing students’ communicative competence. It emphasizes that advertising texts serve as an effective tool for implementing a communicative approach in language learning, creating a real language environment, and fostering intercultural communication skills among learners.
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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
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