THE ROLE OF DIGITAL TECHNOLOGIES IN IMPROVING THE QUALITY OF INSURANCE SERVICES
DOI:
https://doi.org/10.55640/Keywords:
Digital technologies; insurance services; service quality; online insurance; mobile applications; digital transformation; automated underwriting; customer satisfaction; claim management; risk assessment.Abstract
This study examines the role of digital technologies in enhancing the quality of insurance services, with a particular focus on their impact on operational efficiency, customer satisfaction, and market competitiveness. The rapid digital transformation of the insurance sector has introduced innovative tools such as online platforms, mobile applications, automated underwriting systems, and data-driven risk assessment models. These technologies have significantly improved service accessibility, reduced processing time, and increased transparency in insurance operations. The research highlights the importance of digitalization in strengthening consumer trust, optimizing claim management, and supporting the development of personalized insurance products. The findings suggest that effective integration of digital solutions is essential for improving service quality and ensuring the sustainable growth of the insurance industry.
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