TECHNOLOGICAL PROGRESS AND THE ROLE OF DIGITAL PLATFORMS IN HOTEL SERVICES
DOI:
https://doi.org/10.55640/Keywords:
digital platforms, OTA, hotel management, technological innovations, digital transformation, customer experience, automated systems.Abstract
This scientific article analyzes the role and impact of the digital platform ecosystem emerging in hotel services as a result of the rapid development of modern technologies. Within the framework of the study, online booking systems, service automation tools, digitalization of guest experience, and digital solutions related to revenue management are examined. The research findings indicate that digital platforms enable hotels to increase operational efficiency, optimize costs, and conduct deeper analysis of customer needs and behavior. At the same time, certain risks and limitations related to technological integration, including information security, technical compatibility, and staff competencies, remain relevant. The article highlights the practical aspects, current challenges, and future development prospects of digital transformation processes in the hotel industry.
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