FINANCIAL TOOLS TO STIMULATE INNOVATION IN TOURISM ENTERPRISES
DOI:
https://doi.org/10.55640/Keywords:
international tourist arrivals, tourism enterprises, digital transformation, smart tourism technologies, service personalization.Abstract
Innovation has become a key driver of competitiveness and sustainable development in the tourism sector, requiring adequate financial mechanisms to support modernization, digitalization, and service diversification. This paper examines financial tools that stimulate innovation in tourism enterprises and evaluates their role in enhancing operational efficiency and market performance. The study analyzes traditional and alternative financing instruments, including bank lending, state subsidies, tax incentives, venture capital, public–private partnerships, and grant programs. Special attention is given to their effectiveness in promoting technological upgrades, digital platforms, green tourism initiatives, and customer-oriented innovations. The findings indicate that a combination of public support measures and private investment significantly accelerates innovative activity and reduces financial risks for enterprises. The paper concludes with policy recommendations aimed at improving access to finance and creating a favorable institutional environment to foster sustainable innovation in tourism enterprises.
References
1.Shves Yu.Yu. Analiz osnovnix podxodov i tendensiy ustoychivogo razvitiya sferi truizma. Ekonomika i upravleniye. 2011. 5. - S. 118-122
2.Chabanyuk O.V. Innovatsionniy menedjment v turistskoy destinatsii «Moskovskiy region»: monografiya. Moskva: Logos, 2014. 207 s.
3.Chirskiy N.A., Xvagina T.A. Innovatsii v ekskursionnoy deyatelnosti. Turizm i gostepriimstvo. 2015. № 2. S. 20- 27
4.Menedjment turizma: uchebnik / A.D. Chudnovskiy, N.V. Korolev, Ye.A.Gavrilova, M.A. Jukova, N.A. Zayseva. – M.: Federalnoye agentstvo po turizmu, 2014. – 576 s.
5.https://uzbektourism.uz/cyrl/covid/view?id=11
6.Borisova I.G., Kuzina A.P., Chaykovskaya V.S. Rol i znacheniye kraudfandinga v sovremennom biznese // Sovremennoye marketingovoye mishleniye. Sbornik nauchnix trudov. – M., 2014. – S. 45-51.
7.Blach J. Financial innovations and their role in the modern financial system – identification and systematization of the problem. Financial Internet Quarterly “e-Finanse”, 2011, vol. 7, no 3. pp. 13-26
8.Kavitha P., Baag P. Crowdfunding for Entrepreneurs - analysis of the Institutional Work. Working Paper, 2018, pp. 1-30
9.Kleverlaan R. Expanding the Crowdfunding Market in South East Europe. Available at: https://www.undp.org/content/dam/croatia
10.Veron N., Wolff G. Capital Markets Union: A Vision for the Long Term. Journal of Financial Regulation, Oxford University Press, 2016. no 2. pp. 130–153.
11.Zhang B., Wardrop R., Rau R., Gray M. Moving mainstream: benchmarking the European alternative. The Journal of Financial Perspectives: Fintech. EY Global Financial Services Institute, 2015. vol. 3, pp. 40
12.Gerber E.M., Hui J. Crowdfunding: Motivations and deterrents for participation. ACM Transactions on Computer-Human Interaction (TOCHI), 2013, vol. 20 (6), no. 34. pp. 1–32.
13.Volodin S., Jirnov G., Kadirova R. Kraudinvesting kak noviy sposob venchurnogo finansirovaniya. Valyutnoye regulirovaniye. Valyutniy kontrol, 2017, №10, cc. 50-58.
14.Mikryukov A.V., Reshetnikova T.V., Serebrennikova A.I. Kraudfanding: tendensii, perspektivi razvitiya i sotsialnaya znachimost. Upravleniye ekonomicheskimi sistemami: elektronniy nauchniy jurnal, 2017, №12 (106), cc. 6369.
15.Sanin M. Istoriya razvitiya kraudfandinga. Klassifikatsiya vidov. Analiz perspektiv razvitiya i preimushestv. Nauchniy jurnal NIU ITMO. Seriya «Ekonomika i ekologicheskiy menedjment», 2015, № 4, cc. 5763
16.Kuznesov V.A. Kraudfanding: Aktualnie voprosi regulirovaniya. Dengi i kredit, 2017, № 1, cc. 6573.
17.Fintex: modeli i klassifikatsiya / [Elektronniy resurs]: – URL: https://www.finbase.com.ua/articles/
18.Bovt G. Skazki o doverii. //Gazeta.ru. 2015. URL: http://www.gazeta.ru/comments/column/bovt/6368461.shtml.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
