THE ROLE OF INNOVATIVE TECHNOLOGIES IN THE DEVELOPMENT OF THE SERVICE SECTOR UNDER THE GREEN ECONOMY FRAMEWORK
DOI:
https://doi.org/10.55640/Keywords:
Green economy, service sector development, innovative technologies, digitalization, sustainable development, green innovation, environmental efficiencyAbstract
This article examines the role of innovative technologies in promoting the development of the service sector within the framework of a green economy. The study emphasizes that the transition to a green economy requires the widespread adoption of digital, environmentally friendly, and resource-efficient technologies in service industries. Particular attention is paid to the use of green innovations, digital platforms, artificial intelligence, and smart service solutions aimed at reducing environmental impact, improving service quality, and increasing economic efficiency. The article analyzes international experience and current trends in the application of innovative technologies in sustainable service development. Based on the analysis, practical recommendations are proposed to enhance the effectiveness of innovation-driven service sector growth while ensuring environmental sustainability and long-term socio-economic benefits.
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