MARKETING AND LOGISTICS INNOVATIONS IN SUPPLY AND SALES CHAIN MANAGEMENT
DOI:
https://doi.org/10.55640/Keywords:
marketing, logistics, innovation, supply chain management, sales, digitalization, smart logistics, artificial intelligence, competitiveness, sustainable development.Abstract
In this article, we examine current trends in implementing marketing and logistics innovations in supply chain and sales management. We focus on areas such as supply chain digitalization, the use of artificial intelligence and analytical platforms for demand forecasting, and the implementation of smart logistics technologies. The study's findings confirm the need for an integrated approach to marketing and logistics management, where innovation is a key factor in optimizing sales processes and customer service.
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